Surprises on bills, inconvenient hours, and impersonal care. Dentists’ own bad practices have turned them into untrustworthy bad guys. But Aspen Dental isn't the dentist you remember. They're the dentists you wish you always had. So we launched a campaign telling people just that.

Year two of the campaign, Aspen Dental wanted to make sure everyone knew that they make going to the dentist easier. Aaaaand that's what these ads are about.

Actual quote about campaign:

"I’m not sure what alcohol they were drinking at the time but whatever it was, it produced an incredible outcome."