Some professions were more impacted by the pandemic than others. Musicians, the heart and soul of Popeyes hometown of New Orleans, were hit hard. They couldn't go out and play at venues to earn a living. So, we hired NOLA musicians to play our jingle for our ads. We launched the campaign by releasing sheet music of our jingle as full page ads inviting all musicians to play it. We were stoked by the range of submissions we received, below are some of my faves.