Zappos has made a name for itself selling footwear. In fact, it's name is derived from "zapatos", the Spanish word for shoes. So when they decided to focus on clothing sales we knew we needed to create a campaign strong enough to change perceptions of their brand. We imagined what the world would look like if Zappos only sold shoes. From this, the "More Than Shoes" campaign was born.

Press Adweek, The New York Times